Launch Pad 19.10.2009

Openfeedback.org

Pages 1-47 + handouts
Everybody will make their own versions of the practices and share the results in e-mail/wiki before the Skype call
Skype conference call 15.10.2009 17:00-18:30, we make the unified version of the practices and devide the finalizing work
Coaching session 19.10. at 15:00-16:00 at MaE building

Concluding notes from coaching session at October 19th:
* get the value chain fixed! the cost of sales could explode on you!
* be extra careful when thinking of _why us_ because that very strongly contirbutes and affects to the safeguarding the business!

30-second pitch

Comments from coaching session at October 19th:
* Too generic, could apply to any service related business
* where is the _number_ ?
* write the pitch as targeted to a buying customer! For an investor you need to only tell that how many of these there are in the marketplace
* Good to notice that you have had a lots of discussion and all has been recordedt othe Wiki. All discussion is important at this phase!
* What is the source of customers' money? How big that source is? How big share of that source funding comes to the customer?
* Exactly how many feedback processes there are per annum (at Helsinki, regarding to the Fillarikanava business)?
How much does it cost to perform this process without Fillarikanava and how much with it?
--> is there a _development potential_ i.e. a concrete business case money-vise. --> also
think of other motivations for buying!
* how much of real transaction data we can extract from the pilot case?
** number of users
** duration of a process instance
** cost of one process instance
** alternative costs, if not used
** installation time required
** training time required
** etc
* AP to Jogi: calculate as exactly as possible the cost of one
**_sand removal_ case, that when mny complain about the same street containing sand after winter.
** _broken car_ case, that where the car gets broken because of a dithc in the road.
** remember to assess the benefit in terms of money to the city!
* with this pitch, it is too difficult to grasp the pain of the customer, morwe concreteness is needed!
* who is the byuer?

Jogi

Question 1: What is my service, product, company, or cause? HILA Open Oy is a social growth enterprise. We offer FORMATS for open web based collaboration between the citizens and public sector organizations.

Question 2: What problem do I solve? The needs of today’s society are too complex to be met by government alone. The biggest impact of the web will be in improving public services through collaboration between citizens and the civil servants. Good local examples, where the collaboration is enabled by the clever use of ICT do exist, but they don't move easily.

Question 3: How am I different? The collaboration FORMATS produced by us are tested and risk free ways to replicate succesfull eCollaboration solutions to different local environments.

Question 4: Why should you care? We help the municipalities to meet the growing demands of openess and at the same time provide them tools for improving the public services in collaboration with the citizens.

Hello, I am Antti Poikola from HILA Open. We produce produce FORMATS for open web based collaboration between citizens and public organizations.

For the governments the biggest impact of the web will be in improving public services by enabling the citizens to coproduce the services with the government. Good local examples do exist allready, but they don't move easily.

The FORMATS produced by us are tested and risk free ways to replicate succesfull solutions to different local environments.

Nikita

To ask questions about city and citizens and their relations which can improve the situation in the city. Such as:do you want to make your city better? Do you want citizens to participate in problem-solving process? Do you want to get a real feedback for all your actions? something like this. By answering "yes" investors have to be interested in our product.

Mitro

Version 1: The public sector offices have trouble in activating citizen’s discussion into their social media driven feedback forums. We at Hila have proven that this is possible and fun with our award-winning Cyclists’ Channel –concept. With our solution cities can get feedback directly where the people are and don’t have to get people to visit their site.

Version 2: Public sector is spending X money when creating feedback channels for citizens to participate. Officials too want to tap into the social media and to utilize the promises of open discussion in the Internet. However, the created feedback channels are failing to attract people. Thus the cities or other public sector offices do not receive enough feedback. With our award-winning Fillarikanava / Cyclists’ channel concept, we at Hila have proven, that we can bring the feedback collection there, where the natural user communities are.

Version 3: Public sector uses X amount for creating feedback channels into the Internet. However, they fail to attract users. We at Hila can enable that and also ensure that the feedback of citizens also triggers a series of events and communications that enable the officials to serve their citizens in an open and efficient way.

Polina

1) Message for investors.

“Where the public problems of citizens are brought up for discussion, there the interest and attendance are very high. It is an investible opportunity to get profitable back”

We can also offer space on our web-page for advertisements of our potential investors. In this 30 sec pitch we can mention certain figures, like how much investors can get back from their investments.

2) Message for citizens.

“Are you interested in public life well being? Each of you can use the opportunity provided by our company! Direct contact with public officers is possible due to us. Environmental common problems can be solved if you just announce them. We are open for you. Do you have something to say?”

One-page business plan

Comments from coaching session at October 19th:
* Opening sentence: if you speak about the fact with car and bicycle manufacturing, people remains thinking of the cycles only.
The rest or the the essence of the point can be forgotten.
* Think your presentation visuals with the CalSol example.
* to whom do you sell the format? 
** How the prize of the format is multiplied in each step of the value chain? 
** What kind of effect does this have, as the business expands and scales up / down?
* Company is a Format Mahcine! --> this idea is very original and accpted well by the coaches!
* business with the Public Sector is difficult to master!
* utilize the students in your group for finding detailed data about the market size!

Jogi

Screencapture of the MindMap "One-page business plan"

I created my version of the one-page business plan as a mind map. This mind map can be collaborately modified in the http://mind42.com/ service.

.

Comments from coaching session at October 19th:
* define your exit: 
** the valuation at 2016 is based on the revenue forecast
** what are the rest of the numbers based on? what are the costs involved with generating this revenue?
* What are the other formats that Fillarikanava? --> the other petals of the Sunflower
* what is the spin-off method for the fillarikanava? Selling it? 
** the user community should become at least partially owners! <-- very good idea, commented the coaches
*If someone buys Hila, what does it get?
** developed and under construction Formats? <-- IPR's
** Communities? <-- eyeballs
** Technology? <-- probably owned by partners
** should be demonstrated capability of constantly creating winning concepts that cna be capitalized in global markets of e-praticipation
* About competition and valuechain: In value the chain there are three flows that are separate from each other, depict them all!:
** Information
** the product
** money
* protecting the IPR is very important. with the case of intangible service, it is difficult
** strong branding of each format, fist moveer advantage for each
** perhaps cross linking of the formats, in the level of tehcnology?
* what is the proof of _money-making-mahine_
* prizing: aore the prizing models dynamic to the amount of end-users or the volume of transactions handled?
<-- should be, because then the cost is in customers' cost of goods sold -in their P&L!

Nikita

Mitro

Tiedosto:1PageBusinessPlan.pdf

Polina

Value proposition P&L

Value proposition Pro Forma P&L

I created draft of P&L development 2009-2016 http://www.editgrid.com/user/apoikola/profit_and_loss_statement

Storyboard

Eye-words and Ear-words, NO POWERPOINT

We did this half way trough on a flip chart.

Upload picture here--apoikola 2. marraskuuta 2009 kello 11.19 (EET)

Opening/closing messages

Jogi

HILA: Scaling and spreading successful eParticipation formats globally.

The needs of today’s society are too complex [HOW COMPLEX] to be met by government alone. The biggest [HOW BIG] impact of the web will be in improving public services through collaboration between citizens and the civil servants.

We offer appealing and thematically focused eParticipation formats for the municipalities around the world.

"Format" is a tested and risk free way to replicate a succesfull eParticipation solution to an other local environment (other city).

The amount of bicycles produced globally by the end of March, each year, equals the amount of cars produced during the whole year. In five years 500 cities and million dedicated cyclists will be connected trough Cycling channel.

Main elements of the Cycling Channel format are recognizable brand and well defined process of implementation which allows the unique blend of scalability and customization.

The fundamental observation is, that good eParticipation practices do exist, but they don't move easily. There are many locally working examples that has enhanced the collaboration between the citizens and the civil servants by the clever use of ICT. The cases may work perfectly in one local setting, but originally they are not designed to be moved and usually there is nobody really interested to market and spread the good practices in other places. Sometimes the best ideas are actually copied and implemented independently in other places, but this way the same work is made many times and the risk of failure is high.

The Format idea is borrowed from the TV production world, where the complex program Formats like Idols and Big Brother are made to be moved from one country to another. At the same time the formats are standardized for the easy implementation, but allow localization.

The hook is that in the TV world the program formats create business potential. The owner of the format has the motivation to continuously spread and develop the format.

For the one who buys a Format it is reasonable decision since it dramatically reduces the risk of failure in the production. All the details have been tested elsewhere and the brand of the program format is probably recognized immediately in the new local environment.

Nikita

Mitro

Polina

closing message: "Let’s suit the action to the word!"

Dream Panel

Screencapture of the MindMap "Dream Panel"

I created my version of the Dream Panel as a mind map. This mind map can be collaborately modified in the http://mind42.com/ service.

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Comments from coaching session at October 19th:
 * think carefully, how the value chain with the distribution works and should go, who sells the formats? Logica? others? 
** What is needed to get distribution in place? 
** developing the selling capability to self might be very expencive. the cost of sales explodes easily!
* are the community drivers i.e. active people _gate openers_ to new customers and/or to users?
** an active cyclist can indeed very well sell the idea of needing the service to a city. Even better, if provided with numbers 
illustrating the benefit to the customer!
* e-asiointi (in English e-participation) specialist is Jouko Salonen, ex Republica
* Who does promote Finland and its buisiness and good governancy models in the EU level? Alex Stubb? <-- important to lobby at EU level too!
* the dream panelists should be picked using this model of thought: to whom must we send our presentation to. How can she/he 
promote our business or create value to us!

Summary for invitations

? Ask from the coaches

Launch Pad 19.10.2009

Openfeedback.org

Sisällysluettelo

30-second pitch

30-second pitch

Jogi

Nikita

Mitro

Polina

One-page business plan

One-page business plan

Jogi

Nikita

Mitro

Polina

Value proposition P&L

Value proposition Pro Forma P&L

Storyboard

Storyboard

Opening/closing messages

Opening/closing messages

Jogi

Nikita

Mitro

Polina

Dream Panel

Dream Panel

Summary for invitations

Recommended readings

Session 1

Session 2

Session 3

Session 4

Näkymät

Henkilökohtaiset työkalut

Valikko

Haku

Työkalut