Launch Pad 26.10.2009

Openfeedback.org

Loikkaa: valikkoon, hakuun

Back to the Launch Pad HILA main page.

  • This time we decided to share the work a bit so that there is one main responsible for each task. However this doesn't mean that we work separately and the others wouldn't participate in that task.
  • Let's individually figure what we need to do for each task and mark all the questions here BEFORE thursday/friday live meeting (Mitro in skype), then we can share a bit the responsabilities.
  • Antti can't make it to next Mondays coaching session :/

Sisällysluettelo

IP strategy

Responsible: Jogi

Mindmap about IP-strategy: http://mind42.com/pub/mindmap?mid=20c5bad5-1548-4766-899a-09ce84624269

There are two things we need to protect: the individual formats in the portfolio and the format making machine.

For the formats the main protection methods are brand management and fast market entry with the brand. As the format gets more users the brand becomes stronger. Also the interconnected userbase (community)is hard to win when the format is widely spreaded. For the formats it is crucial to gain the wide enough userbase fast, because after that the competition gets less attractive for the others.

Protecting the format making machine is done by sharing the ownership to key-persons.

Program Format industry

http://tvformats.bournemouth.ac.uk/overview.html

    • Formalizing & transacting know-how ‘production bibles’ (e.g. sourcing contestants, audience organisation, production elements and structure); supplied under confidentiality; implementation via ‘flying producers’.
    • Brand management (registering trade marks, brand localisation, merchandising).
    • Social & distribution networks social norms (trade fairs, industry bodies, mediation, retaliation) speed to market (global production bases). 
the Social norms didn't quite open to me --apoikola 22. lokakuuta 2009 kello 19.47 (EEST)


Other ideas:

  • by reputation (part of the brand), we have to continuously demonstrate the capability of creating innovative ways of getting communities to participate in feedback giving and participating in problem solving processes for the clients benefit
  • be so convincing and nice that they want to buy from Hila
    • but if the vendor is not Hila, how can we build the delivery and sales network?
    • how do we protect ourselves from the vendors so that they do not steal our idea and cut us out?

Sunflower

Responsible: Jogi

Mitro: should we discuss with the techies in the team? I mean Reima and Janne?

We did this on a paper flap with Polina. I try to take a photo and upload it.

This looks simple... there might be more details about this in Internet (please find out) and definitely in the book that I haven't received yet--apoikola 20. lokakuuta 2009 kello 20.05 (EEST)

Define the core competence:

  • creating methods for handling and managing _feedback_to_action_to_closure_ process for any feedback and participation driven processes
  • creating easily convertible platforms for facilitating the fb2action2closure processes that enable
    • quick launch of new formats
    • effective and efficient localization
    • brand association like a skin on top of the platform core
  • these are the ingredients for the technological road-map
  • the other layer is of course market pull, i.e. what kind of features do the customers need and when
    • these are the petals then respectively
    • or a petal might me a new format?

Technology roadmaps

Responsible: ?

Mitro: should we discuss with the techies in the team? I mean Reima and Janne?
  • Mitro told that he knows something about road-maps?
    • Yep I can comment them. However, by doing one you all get to the same level with me immediately.
    • We need input from the developers too in this exercise

Mitro: I think that the format of the road-map doesn't make difference, Let's just do one!

  • I think we should look for ready made road-maps from the areas related to our business (see below)
    • eParticipation
    • Social media
    • format industry (TV, games, maybe even franchising)
    • branding

Product feature roadmaps

Responsible: ?

  • Mitro told that he knows something about road-maps?

Mitro: I guess that we can very well combine the technical and this at this point. Most important thing is to think about these!

Technicall skills assesments

Responsible: ?

  • Polina promised to ask from the teachers, what we actually supposed to do in this?

Mitro: I think that we need to know, what do we need to master in order to make the tehcnology ready.

  • knowledge of technical possibilities
  • capability to produce demo systems
  • capability to define tech road-maps
  • capability to manage outsourced system development
  • capability to build or acquire service providing facility for the platform (SAAS/ASP concept, datacenter)

Initial manufacturing plan

Responsible: Mitro

Mitro: About how to build the technical product core. I can think initial concepts.

Quality dog food test

Responsible: ?

This looks simple... there might be more details about this in Internet (please find out) and definitely in the book that I haven't received yet--apoikola 20. lokakuuta 2009 kello 20.05 (EEST)

Mitro: perhaps simple, but if done diligetly, probably one of the most important tasks of the whole program. I guess that this is the essence, i.e. the whole program distilled in one single exercise!

1. Idea - one short sentence

2. Customers - top ten in several industries 

what top-10?

3. Money - specifically how much you will make?

4. Application - what is the problem you are solving?

5. Uniqueness - how do customers use this product or service today? Who else is doing the same thing today? Who else will be doing it tomorrow? Build a list

6. Value - precisely how and how much customers make or save using your product/service?

7. Barriers - precisely what is your barrier to entry? 

barriers?

8. Strategy - precisely how does your product impact your customer's bottom line?

9. Competition - build a matrix of others vs. features and grades. They win if there is a tie. 

what?

10. Scalability - list where your product might grow within client companies (supply chain, sales channel, or users) 

within clients?

- Polina I tried to complete this test according to the book (Rob Rayn "Smartups"). You can see how i did it,two things i didn't know how to measure,anyway everything is changeable. http://docs.google.com/Doc?docid=0AaecugN6vvyEZGZzeHh6c2NfMWdzbXQ4d2Z2&hl=en

Financial assumptions

This part will repeat and get deeper in session 2,3,4 and 5. The session 6 is all about Financial planning

Session 2

I uploaded rough sales forecast is a pdf file.


Here the financial assumptions related to IP strategy and production plans.

  • We do this part after all the other tasks in session 2... would mean at least rewising the P&L

Session 3

  • 3-year revenue projections (from interviews)... didn't do the interviews yet!--apoikola 2. marraskuuta 2009 kello 10.42 (EET)
  • What financial assumptions come from the value chain, pricing model and sales process?

http://etherpad.com/eK4HQfopa2

Slides

The slideset will develope over all sessions. Let's keep here the updates of the process.

Session 2

First cut at all slides... we didn't do that on time --apoikola 2. marraskuuta 2009 kello 10.43 (EET)

Session 3

First cut at all slides, responsible: Jogi

http://www.slideshare.net/apoikola/hila-pitch-sustainability-series-slideshare-20091112

Recommended readings

Books:

  1. Swanson&Al. Engineering Your Startup
  2. Rob Ryan. Smartups
  3. Harvey Reese, How to license your million dollar idea

I ordered the books 1 and 2 from http://www.adlibris.com/ --apoikola 17. lokakuuta 2009 kello 18.57 (EEST)

Session 1

  1. Compelling stories, Ray Smilor, BeysterInstitute Executive Director, 2004. -Broken link-
  2. Mastering the 30-second pitch, Carmine Gallo, Business Week, May 4, 2005.
  3. The problem with business-plan contests
  4. Guy Kawasaki: Top ten lies of entrepreneurs and PDF sliddes

Session 2

Add all direct links to the recommended readings here, so that we don't need to Google separately for the same stuff..

  1. Top-10 intellectual property rights mistakes, Dennis Fernandez

Session 3

  1. Whole in One, Rajiv Mehta 2003, costs 4,50$ didn't buy it yet--apoikola 2. marraskuuta 2009 kello 10.52 (EET)
  2. Lost in Translation, Anthony Ulwick 2004, costs 5$ didn't buy it yet --apoikola 2. marraskuuta 2009 kello 10.52 (EET)
  3. The Customer input into innovation, Anthony Ulwick 2002, costs 6,50$ didn't buy it yet --apoikola 2. marraskuuta 2009 kello 10.52 (EET)
  4. How to write a great business plan, William Sahlman

Session 4

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